In 2013, after reading yet another article about plastic soup, Annemieke started her Dutch blog Plasticminimalism where she documented her small steps towards life with less plastic. To create more awareness about the adverse impacts of our plastic consumption, she launched Plastic-Free Tuesday in spring 2014. She strongly believes that building a better world starts by changing our own behavior. Annemieke is trained in environmental science and policy. She alternates living in the Netherlands, Sweden, the US, and China.